Tag Archives: marketing

It Takes Money To Make Money

I have taken a more serious approach to this blog recently. I have decided to up the ante in my writing abilities. I realized that I need to create engaging content to get people to read my blog and be part of the community. Without fresh content, there is no readership.

I am offering accounts to several people to be correspondents for various parts of the readership area of my blog. I am likely to offer an account to a Facebook friend in the high desert very soon.

I do not really want to invest an excessive amount of money on a Google ad campaign, but  I was thinking of making bumper stickers, buttons and even some t-shirts to wear so people will know about my website. I may need to take advantage of my sister and have her make some designs people can buy. I will likely have to take her out to Los Portales in Montclair after she makes the logo for the website.

I am wondering if there is any good plugins for me to perhaps serve local advertisements. I was thinking $10 for 3 months of display ads for each moderately sized banner ad of the size around 300×250.

My vision is to get the blog to an unofficial non-profit type of status. I do not want to make a profit at this time, but I want to be able to cover a budget to cover my web hosting, domain fees, wordpress plugins to make the user interface better, and perhaps someone to make a custom theme for Inland Utopia to celebrate our sixth year!

It has been SIX years and I hope to continue Inland Utopia for at least a decade more.

Retail Gripes

At the store I work at we are asked to obtain the customer’s email addresses so they can attain our advertisements and coupons.
I know this is an annoying obligation that the store employees are asked to do when customers are already on the list or do not want another email to be added to their inbox.
However I had one customer who wanted to sign up, but just put their domain address but did not put the email account name. I just did not want the customer to chew me out when she did not get our advertisement or coupons next month. Take it from experience, I personally did not get my store circular in my Los Angeles Times, but I signed myself for our email offers so I am not totally out of luck.
I am hoping for the Office Specialist to directly enroll our customers instead of having to mail out the request forms so we would have happy customers.
We all do what is needed from our jobs, but I wish we could make the customers time fast and easy as well.
Also I know some of my web site visitors do visit the store I work at. Feel free to sign up for our email coupons/circular.