Disneyland decided to do another price increase for their park, maybe they are trying to recover money for the flop John Carter that was released earlier this year. I did lament the price increases in 2008 in an earlier blog post. However, the price will rise to $87 on May 20th. Going to Disneyland seems more of a pipe dream for me since I last visited fifteen years ago for 40 dollars a ticket. I know Disney wants to get Californians to buy a yearly pass, but for casual tourists who may want a full days visit it does not seem like a good deal. Frequent visitors may just visit 2-3 rides and just go home, but the casual visitors who spend a whole day there end up buying food and drink and gifts which should help the bottom line just as much.
I do lament the fact that I did not visit the park during the register your birthday for a free ticket promotion, but perhaps they should have a feature where if you have a family member buy a ticket at full price, you can get in for free on your birthday where they would still make the money.
California Adventure is still under construction where a good percentage of the park is in limbo and they still ask for full price as well. Maybe as a concession, they should charge $59 for California Adventure until most of the new rides and attractions are up and maybe they could help boost attendance at the same time, while keeping customers happy.
I guess we have countless entertainment options such as sports events, music events or even going to Las Vegas for some amusement. Disneyland’s price increases remind me of Jerry Brown’s fiscal policies, raise fees to get revenue and then get less revenue in the long run.