Disneyland Is Simply Unaffordable Again

Disneyland decided to do another price increase for their park, maybe they are trying to recover money for the flop John Carter that was released earlier this year. I did lament the price increases in 2008 in an earlier blog post. However, the price will rise to $87 on May 20th. Going to Disneyland seems more of a pipe dream for me since I last visited fifteen years ago for 40 dollars a ticket. I know Disney wants to get Californians to buy a yearly pass, but for casual tourists who may want a full days visit  it does not seem like a good deal. Frequent visitors may just visit 2-3 rides and just go home, but the casual visitors who spend a whole day there end up buying food and drink and gifts which should help the bottom line just as much.

I do lament the fact that I did not visit the park during the register your birthday for a free ticket promotion, but perhaps they should have a feature where if you have a family member buy a ticket at full price, you can get in for free on your birthday where they would still make the money.

California Adventure is still under construction where a good percentage of the park is in limbo and they still ask for full price as well. Maybe as a concession, they should charge $59 for California Adventure until most of the new rides and attractions are up and maybe they could help boost attendance at the same time, while keeping customers happy.

I guess we have countless entertainment options such as sports events, music events or even going to Las Vegas for some amusement. Disneyland’s price increases remind me of Jerry Brown’s fiscal policies, raise fees to get revenue and then get less revenue in the long run.

2 thoughts on “Disneyland Is Simply Unaffordable Again”

  1. You mentioned the annual passes in your post. The annual passes have gone up in price too – significantly.

    There’s one important difference between Disneyland and Jerry Brown’s California. For Disneyland, there are a ton of people from outside of the area who are clamoring to come to the park, and who are willing to pay anything for their magical moment. Now that the economy is picking up again, that demand will continue to increase, so Disney probably won’t see a decline in their coffers.

    California is not quite as attractive to outsiders as Disneyland. It’s probably not completely doom and gloom, and people will continue to come here due to the weather and due to the already-existing economic engines (Hollywood, Silicon Valley). However, people who wanted to come to California for the defense contracting jobs won’t come any more. People who wanted to come to California for our primary, secondary, and university public education won’t come any more. And people with bizarre ideas such as “stores should be allowed to give grocery bags to customers” won’t come any more.

    1. I think its the annual passes that clog the park for the vistors and I think Disney is losing money off them. I think the best idea is to have a locals only price of $70 a person where they would visit less often, but still keep the park affordable.

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