Since we are paying top dollar for a shrinking newspaper, I would like to make some suggestions to help sustain their circulation base.
Aside from providing more ideologically balanced news reporting, the newspaper could bundle music, movies, first episodes from a network’s new TV season, book excerpts and much more. This could be a monthly premium that the newspaper could use to keep their circulation intact. Maybe for 50 thousand dollars plus the cost of the media the advertiser could use the newspaper as a way to reach out to the readership of one of America’s largest newspapers.
This idea is inspired by the Daily Mail who has offered music from Prince and the Pet Shop Boys to help attract readers to their newspaper and to help their advertisers sell more music.